Soap Opera
The Brief:
Create a soap packaging for the soap that you have created.
Concept
To create a soap for the wanderlust that breathes the air of freedom and new experiences. Inflicting interest in country based soaps.
Target Audiences
The are the Wanderlust. The wanderlust are people who desires the urge of new adventure and experiences. They need not the extra burden, worries and baggage when they are travelling. They like to be light weighted, just like their spirit.
Brand Name
Voyage - The Soap for Wanderlust
Soap Series
This is a series of sakura scented soap that represents Japan.
Soap that comes in a pair in the box.
Design 1 - Exterior
Design 1 - Interior
Design 2 - Exterior
Design 2 - Interior
Design 3 - Exterior
Design 3 - Interior
Product pack shot
The Brief 2 :
Create an integrated marketing plan for the soap you have just launched.
Concept
To inflict interest in our soaps by introducing places that goes along with the Japan series. Soaps will be mascots that share the same belief and passion in travelling like our a
Billboards
Subway Posters
Direct Mailing - Postcards
